There’s another brainfart article on language in the New York Times. The author, John Williams, shows right away that he’s thinking out loud from somewhere deep inside his armchair with this one. Basically, Williams is having some vague instance of a Recency Illusion as he ties James Joyce and MGMT to Tumblr, Flickr, and other modern companies which opt out of using vowels in their names. His idea is that – apparently all of a sudden – no one is using vowels anymore. lol.
A couple of things. First, as a Twitter friend pointed out, orthography and speech do not correspond. That means that our writing system and our spelling system only have a passing resemblance to each other. Writing is not speech on paper – it’s so much less than that. You think we need vowels in writing to distinguish between words, but we really don’t. This is Linguistics 101. Williams totally whiffs on it.
Second, Williams claims that people are only now routinely removing vowels from their writing by signing their correspondence with “Yrs” (his example). He makes a reference to “Finnegans Wake” and says “Time was that you had to be an experimental weirdo to ditch vowels.” That’s a nice dig at ya boy Joyce, but ol’ Jimmy J was just stealing this style from other writers. John Adams didn’t use vowels when he signed his letters. Neither did Jane Austen. Time was when no one wrote vowels because ink and paper were precious commodities yo.
Third, I kinda have to give Williams some credit for actually reaching out to a linguist, but unfortunately it doesn’t make the article any better. Williams contacted John McWhorter to see what is going on with people dropping vowels. I don’t know how much he talked to him – I only have the quotes included in the article – but it seems like McWhorter was really phoning this one in.
Now, full disclosure: I like John McWhorter when he talks about linguistics. He’s made some highly questionable political debates and articles recently, but his linguistics stuff has always been sound. In this article, however, McWhorter says “There is a fashion in American language culture right now to be playful in a way that is often childlike. This business of leaving out the vowels and leaving you to wonder how to pronounce something, it channels this kid-ness in a way — like saying ‘because science,’ or the way we’re using -y, when we say something like, ‘well, it got a little yell-y.’”
I don’t know what McWhorter is on about here. No one wonders how to pronounce Tumblr, Flickr, MNDFL or Mdrn (except maybe NYT writers working on a deadline?). And saying “because NOUN” is not channeling “kid-ness” (what is kid-ness anyway, linguistically speaking?). And and, adding a y-sound onto the end of words is really not child-like. That’s just language-like. They’re called diminutives. Go talk to the Aussies about them. Or any other English speakers.
So yeah, stay away from the NYT Style Section’s hot takes on language.